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Attractive Mindset
In an age of social influence and you can be whoever you want to be on the internet; we wanted to take time to slow down and focus on two things are "success". First, what are some obstacles you deal with on your way to success, that aren't often shown like the wins are. Secondly, what kind of MINDSET ensues with that, triggering a lifestyle around The Law of Attraction. Bringing you answers from some of the most brilliant and successful minds locally and globally, we present Attractive Mindset with our host Mastermind Rich; a serial entrepreneur and business mindset coach.
Attractive Mindset
10 Years. Every Week. The Real Formula Behind Cultural Longevity
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What does it really take to build something that lasts for over a decade without hype, without gimmicks, and without selling out your values?
As we kick off season 4 of Attractive Mindset, We sit down with the minds behind BB Sundays and S.O.S. Thursdays to break down the deeper psychology of community, trust, hospitality, and black excellence. This isn’t a nightlife conversation — it’s a masterclass in human connection, leadership, and long-term brand building.
From grassroots promotion to relationship-first business, from mental health and belonging to why “the most sales get made without selling,” this episode reveals how authenticity becomes a competitive advantage — and why people don’t just attend these events… they belong to them.
If you’re building a brand, a movement, or a community — this conversation will change how you think about success.
Chapters/Timestamps
00:00 – This didn’t happen overnight
05:12 – Why longevity matters more than hype
11:40 – Building culture vs throwing events
18:22 – Mental health, pressure, and decision-making
26:10 – Trust as the real currency
36:13 – Inside the weekly operating system
38:49 – Why there is no “promotion science”
40:43 – Becoming people’s habit and happy place
42:08 – Turning criticism into loyalty
44:19 – The most sales get made without selling
47:21 – Freedom, joy, and black excellence
52:00 – What real community actually looks like
55:05 – Scaling culture without losing the soul
01:02:16 – Ten years later: the mindset that remains
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